David Cameron raises the union jack for Britain

Union flagIt could so easily have been the white flag. David Cameron has most certainly confounded his critics on the Right, at least temporarily. Finding himself caught between the ‘Merkozy’ federalist steamroller and the interests of Britain, he chose the latter. I suspect that he found saying ‘Non’ to what had hitherto seemed inevitable rather liberating, if not exhilarating.

Cameron has certainly appeared hamstrung at times by Continue reading »

Posted in Politics | Tagged , , , , , , , , | Leave a comment

Social media strategy

Even though I have personal profiles on Twitter, Facebook and LinkedIn, I am dubious about the business benefit of devoting disproportionate corporate resources – time, people or money –  on social media simply because everybody else is doing so. Attracting a thousand fickle followers just by running a competition to win a couple of iPads doesn’t necessarily make you a social media expert.

Fundamentally, you are helping to populate somebody else’s website; no sane organisation should be Continue reading »

Posted in Marketing | Tagged , , , , , , | Leave a comment

Hotel Marinedda on Sardinia

Hotel pool and sea beyondAt the end of September, my wife and I enjoyed a relaxing break at the Hotel Marinedda, near Isola Rossa, Sardinia. Fed up with lousy summer during much of the summer, we booked the holiday three weeks before travelling. I wanted to stay at a quiet resort with a good beach and a high probability of warm sunshine; my wife didn’t want to fly more than two or three hours. This all pointed to Continue reading »

Posted in Travel | Tagged , , , , | Leave a comment