Romsey Food Festival
Last Sunday, Romsey held its annual Food Festival. It was a fairly low-key affair – a collection of stalls in the town’s Cornmarket – but very friendly and
Category Archives: Marketing
Canon, Nikon and the lure of the camera system
With the launch of the 5D Mark III, Canon have responded to Nikon’s new DSLR for professionals, the D800. Canon has chosen not to continue the megapixel arms race – Nikon’s model now boasts a 36Mp sensor – but instead
Posted in Marketing, Photography
Tagged Apple, Branding, Canon, Customer loyalty, Nikon
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Social media strategy
Even though I have personal profiles on Twitter, Facebook and LinkedIn, I am dubious about the business benefit of devoting disproportionate corporate resources – time, people or money – on social media simply because everybody else is doing so. Attracting … Continue reading
Posted in Marketing
Tagged Branding, Crisis management, Customer service, Facebook, LinkedIn, Recruitment, Twitter
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Skin cancer and sun safety – the book plug
My wife’s third book, Skin Cancer and Sun Safety: the Essential Guide, is published today, 1 June 2010. Continue reading
Social bookmark icons gone mad?
As seen on www.designbits.co.uk – otherwise a very good site – is this the ultimate in decks of social bookmark icons? Whilst just a single row is displayed when the page loads, clicking on the ‘share’ text reveals the full … Continue reading
Golden age of steam
According to last Friday’s Daily Mail, a collection of old railway posters is set to sell for £1 million. It had been amassed by a former British Rail employee who once worked in the publicity department at Paddington station. Some … Continue reading
Canon misfires on range branding
Canon’s recently launched D-SLR, the 7D, is wrongly positioned; its model number suggests that it is a full-frame model but, strangely perhaps, it isn’t. This looks like an elementary branding mistake. Continue reading